Author name: Joel Berou

Acquiring new customers costs five to 25 times more than retaining existing ones, yet most businesses continue pouring the majority of their budgets into acquisition. The growth paradigm is shifting. Companies that increase customer retention rates by just 5% see profit increases between 25% and 95%. For businesses expanding into competitive Asian markets, where relationship-building […]

The Silent Churn Problem SCENARIO: You’ve successfully closed the deal in Tokyo, Singapore, or Jakarta. The contract is signed, implementation is scheduled, and your sales team is celebrating. But six months later, the account goes dark. The renewal conversation is awkward, and the “upsell” opportunity you forecasted is nonexistent. Why does this happen?Most Western B2B