Author name: Joel Berou

Market Entry Strategy for Emerging Asian Economies

How to Build a Market Entry Strategy for Emerging Asian Economies

The economic gravity of the world is shifting East, but the graveyard of failed expansions is crowded. For every success story like Uniqlo or Grab, there are dozens of Western and mature-APAC companies that retreated after failing to crack the code of Emerging Asia. The problem isn’t a lack of capital; it is a lack […]

How to Build a Market Entry Strategy for Emerging Asian Economies Read More »

The role of localizations in cross-border business expansion

The Role of Localization in Driving Cross-Border Success

Quick Takeaways If you only do one thing: Prioritize localization as a core growth strategy, not an afterthought—96% of companies report positive ROI from localization efforts, with 65% achieving 3x or greater returns.​ Localization drives measurable business impact: companies see 20-30% revenue growth and up to 70% conversion rate increases when implementing full localization strategies​

The Role of Localization in Driving Cross-Border Success Read More »

Top Market Trends Reshaping Asian Expansion

Top Market Trends Reshaping Asian Expansion in 2025

Asian markets are undergoing a profound transformation in 2025. With developing Asia projected to grow at 4.7% this year, businesses face unprecedented opportunities alongside new complexities. The region’s digital economy is approaching $300 billion in gross merchandise value, while artificial intelligence adoption accelerates across every sector and traditional business models evolve at remarkable speed. Success

Top Market Trends Reshaping Asian Expansion in 2025 Read More »