Breaking Into Asia: 5 Critical Mistakes Companies Make (And How to Avoid Them)

Expanding into Asia is one of the biggest growth opportunities for companies, but success requires more than applying a Western sales playbook to a new region. In this live masterclass, learn the five critical mistakes companies make when entering Asian markets and how to avoid them.

1

Choosing and understanding the right market

2

Adapting outreach and messaging for Asia

3

Building relationships that drive enterprise deals 

4

Using the right channels for each market

5

Validating demand before investing in local headcount

FOR:

FIRST SESSION STARTS IN
Wednesday, 7 October 2026

Days
Hours
Minutes
Seconds

Choose Your Session

Two live sessions on the same day to accommodate global attendees

10:00 AM

– 11:00 AM

BEST FOR

APAC & West Coast Attendees

Link will be sent upon registration

9:00 PM

– 10:00 PM

BEST FOR

Europe & US East Coast Attendees

Link will be sent upon registration

HOSTED BY

Nicolas Levitte Founder & CEO · Expand In Asia

Nicolas has spent over a decade helping Western and global companies navigate the unique complexities of B2B sales in Southeast Asia. He has led market entry strategies across Singapore, Malaysia, the Philippines, and beyond — working with founders, sales leaders, and enterprise teams to build pipeline, validate markets, and close deals in the region.

Can't make either session?

Register anyway — we’ll send you the recording after the event.

Ready to Write Your Own Story?

Every success story started with a single conversation. Let’s talk about your Asian market expansion goals.

Can't make either session?

Register anyway — we'll send you the recording after the event.