Real Stories. Real Asian Market Wins.

Hear directly from the executives and founders who partnered with Expand In Asia to build pipeline, validate markets, and close deals acros Asia.

Matthieu Danielou, Co-founder and CEO, a Martech veteran previously with Synthesio and Botify.

About Trajaan

A Paris-based startup specializing in search intelligence to help global brands understand consumer trends.

The Challenge

Goal was to become a global brand despite having a small team (10 people) in Paris. Needed to navigate fragmented Asian markets and cultural business codes (e.g., Japan, South Korea) without constant travel.

What Expand In Asia Did

Results

Helped close 12 major deals without the founder flying to Asia once. The proven global traction was instrumental in Trajaan’s acquisition by Cision

"We closed 12 deals without flying even once to Asia, which is probably the best proof that working with partners like Expand In Asia is super instrumental."

On the efficiency of the model

"Partnerships are expensive... but it’s so much more than that, because you are basically building your brand reputation, building your brand equity, and this is priceless."

On building brand equity

"If you want as a company to go into Asia and land properly... either you have to spend many months yourself... or you have to hire people who know about these local specificities."

On local cultural knowledge

"It even helped us sell our company to that amazing group which is Cision. It helped us build a global brand while remaining only ten people in Paris."

On the impact on acquisition

Belma Yebka, Managing Director of Operations, with 20+ years of experience in healthcare, health tech, and humanitarian sectors.

About SAIS

Part of the Cognita group, SAIS is a large Singapore school with 650 employees and a student body of 75 nationalities.

The Challenge

Operating in an extremely competitive market (70+ schools) where parents have many choices. They needed to build a B2B/corporate pipeline because many families have education fees funded by employers.

What Expand In Asia Did

Results

Visible results within 1-2 months, delivering dozens of direct interviews with HR decision-makers at major multinational companies.

"What really impressed me is their ability to connect immediately with our environment. The way how they adapted and how they learned immediately what were our needs... was in a very, very short time."

On the value of the partnership

"They become a part of the team very quickly. There was no stranger in the house. Everybody was a part of the team with one objective, which was to gain more leads into our B2B pipeline."

On team integration

"The impact started... the results starting very, very fast. Within a few one or two months, we already started having meetings with decision makers... delivered a multiple dozen of direct interviews."

On speed of results

"Start being honest where the bottleneck is... we realize that we are spending a lot of time in some initiatives that we are not competent of, and that's okay to say."

Advice to leaders

Pierre (PY), a digital strategy and e-commerce consultant with 25 years of experience across various Asian markets.

About Univers Retail

A French consulting firm specializing in retail transformation for global brands, aiming to establish a long-term “boutique” presence in Asia.

The Challenge

Selling strategy consulting is a long-cycle, relationship-based process. As the sole employee on the ground, Pierre found manual LinkedIn prospecting too time-consuming and often reached the wrong decision-makers.

What Expand In Asia Did

Results

Secured meetings with high-level luxury and automotive brands (e.g., LVMH, Gucci, Ferrari, McLaren). Provided valuable Business Intelligence (BI) on market conditions in Hong Kong and China.

"I don’t need someone to sell for me, I need someone to open doors for me. The opening doors... it’s just a question of volume and time."

On the need for expertise

"Right from the start, I felt it was really a partnership... quality over quantity. If it's one or two meetings per week, but it's with the right people, that's perfect."

On quality of outreach

"The concrete results that we got... we got meetings with luxury brands like the exact target that we needed. People were very open, much more than expected."

On market credibility

"If you're thinking too short term... Asia's gonna punch you in the face pretty fast. Just have a long term [outlook], I know it's not easy."

On the impact on acquisition

Why Leading Companies Choose Us

When precision prospecting and Asia expansion matter, industry leaders trust our approach

Advantage	Core Competency	Client Impact
	Deep Contact Research Finding the exact right people, not just high-level ICP	We conduct all company and contact research in-house, setting industry standards for accuracy and precision in reaching the right stakeholders within the right companies.
	Deep Business Understanding Becoming an extension of your business	We go deeper than surface-level understanding to truly comprehend your business, enabling us to make proactive suggestions and operate as a seamless extension of your team.
	Dedicated Team Approach Your own high-performing internal SDR team	Understanding your business as deeply as your own employees would, ensuring consistent quality and brand alignment.
	Brand-Respectful Prospecting Protecting and enhancing your brand reputation	We study your business and brand thoroughly to adapt our messaging, communications, and approaches, leading with compassion in everything we do to maintain your reputation.
	Systematic Prospecting Engine Building scalable, repeatable processes	We combine our talents with yours through a participative approach, creating systematic prospecting engines that generate highly qualified prospects leading to real business opportunities.
Choose the partner that works as an extension of your team. Premium expertise, dedicated resources, systematic results.